HOW TO RESPOND TO BRANDS WHEN THEY ASK YOU TO WORK FOR FREE

Tuesday, January 19, 2021


WHEN A BRAND SAYS: WE DON’T HAVE BUDGET FOR INFLUENCER MARKETING RIGHT NOW

RESPOND WITH: No worries! Please reach out when your budget is updated to include influencer marketing. If you need some more information of the value influencer marketing can provide, such as targeted reach, data driven results and creative content, let me know and I’d be more than happy to supply some resources!


WHEN A BRAND SAYS: WE’D LOVE TO GIFT YOU OUR PRODUCT IN EXCHANGE FOR SOME ACTIVITY

RESPOND WITH: Unfortunately, as a legitimate service and small business owner,  I can’t accept product as payment. You’re more than welcome to send me your product to try, however I can’t guarantee any content or promotional activity in exchange.


WHEN A BRAND SAYS: WE’D LOVE TO START WITH A CONTRA COLLABORATION SO WE CAN SEE IF YOU’RE THE RIGHT FIT

RESPOND WITH: I hope you can see from my portfolio of work and my media kit, which includes all my audience and engagement insights, that I’m the right fit for your brand.

If you’d like any more information regarding the audience you’d be reaching through my account, the expected reach or the kind of content you’ll receive, just let me know as I’m more than happy to chat further.



WHEN A BRAND SAYS: DUE TO THE HIGH VALUE OF OUR PRODUCT, WE CAN’T OFFER ANY PAYMENT FOR THIS CAMPAIGN


RESPOND WITH: As I’m sure you can appreciate, a lot of time, creativity and energy goes into creating my content and I must charge for the value it provides to the brands I support. I’d still love to work with you so please keep me in mind for any paid opportunities in the future.



WHEN A BRAND SAYS: WE WORK WITH ALL OUR INFLUENCERS ON A CONTRA BASIS


RESPOND WITH: While I appreciate your influencer placements up until this point have been free, unfortunately I only work with clients who pay creatives like me for the value we offer in return.

I hope you can see from my portfolio of work and the statistics provided in my media kit that by working with me you will receive both a series of high quality imagery and access to a highly engaged and targeted audience that aligns with your brand.

If you are open to paying for this value, let me know and we can discuss in further detail!

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